Vota Local/Vote Local
Vota Local or Vote Local, was created during the 2020 Design Clash between East Carolina University and Coastal Carolina University. Two teams of 5 people were challenged to create a nonpartisan campaign that would encourage people to vote in local elections within a 24-hour timeframe. We researched the demographics of those who voted the least in past elections and discovered that Latinx with low education and low income were the least voting group. The final campaign materials feature content in both Spanish and English to appear in locations accessible to the target demographic.