Isabelle Gallagher

These are beer can labels designed for Spaceway Brewing Co, a company based in Rocky Mount. NC, that strives to empower minority voices and increase diversity in the craft brewing industry. 

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Three labels were created for three different flavors. Each flavor has a story, inspired by music. To express this I created different characters, each on a unique journey, to be the hero depicted on each label. These character silhouettes are paired with a custom watercolor backgrounds that add to the mood and energy of the stories.

The inclusion of traditional mediums with bright colors next to the black shapes pop and standout on store shelves. The typefaces overlaid were meticulously chosen due to their sleek and modern nature, reflecting futurism.